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Vaccine For All

Call To Action Campaign

Visual Communication Campaign Project

Project Overview

The ‘Vaccine For All.’ campaign is a design concept that aims to bring awareness to vaccine inequity around the world. As a response to the current pandemic, the design focuses on the issues surrounding the unfair distribution of COVID-19 vaccines between different countries.

This design sheds light on the current impact of coronavirus that Doctors Without Borders have stated and the measures we can take to make vaccines more accessible across the globe (Doctors Without Borders, n.d). As someone who is lucky enough to have access to free health care in a high-income country, this topic turned into a passion project that aimed to be a voice on behalf of those who do not have the privilege to speak on the matter.


Sole Designer


Adobe CC



Feb 2022 - July 2022

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Design Process

"To make the designs accessible means to be inclusive of all individuals and allow them to
be a part of the action"

(Warren, 2020)

The aesthetic choices of the designs were inspired by cartoon type advocating illustrations that can be viewed on Instagram. These designs utilised colours that are found on the MSF brand guideline however, have been slightly altered in terms of its saturation to create a more calming yet informative piece. These designs have encompassed a perfect mix of illustrations and text to communicate the problems regarding vaccine inequity. User’s are more naturally drawn to illustrations that convey a particular message, over designs that are filled entirely with type (Ahava Group, 2019).

The simplicity and thoughtfulness of their design choices have contributed to the creation of ‘Vaccine For All’. It was evident the engagement their illustrations had with users meant these design choices they used were special and impactful to which campaign ‘Vaccine For All.’ aimed to achieve.

The rounded ‘blobs’ that surround each design aims to make the designs more whole. Colours such as red are symbolic towards health and life, therefore adding a touch of red to the grey illustrations make the design feel more lively. Black has also been used to create impact and add depth to the designs. The added lines around the designs also were aimed to make the designs feel more and complete.


The colour palette of the design was very limited, with primary colours red, black and white as the main colours to be utilised for the designs (MSF brand guideline, 2019). By experimenting and working with a mixture of red, grey, black and white, it was a challenging yet rewarding experience. As an illustrator, the brand guideline caused some limitations in the types of the designs that could be produced with the given colours. 

Despite this, what ended up becoming the final designs ended up as effective messages that communicated the issues regarding vaccine inequity. When put next to each other, the pieces compliment well together and feel very balanced. It doesn’t feel as though one design is more important than the next, instead, it aims to be effective in communicating when viewed individually but also when put together


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